In the first part of this article we discussed the importance of data and how to collect and analyze it. In this article we discuss how to handle data once it has been collected.
There are two ways to increase your revenue generation via internet marketing. The first is by increasing traffic to your website, which increases sales; the second is by increasing sales with the same amount of traffic.
Conversion rate optimization (CRO) is a process designed to enhance the efficacy of your website or landing page; it eventually helps convert the visitors to your website or landing page into customers. It is a method of optimizing your ads, landing pages and website to increase the rate of conversion.
SEO used to be concerned only with your website, but SEO now needs to support a wider role and include multiple channels.
There are three types of user searches:
- Navigational searches
- Informational searches
- Transactional searches
Shopping cart optimization is not a one-time task, but an ongoing process. The same is true of checkout pages too.
These may be considered just another step in the purchase funnel, but they are in fact one of the most, if not the most, important parts of the funnel.
Landing pages are the first impression visitors receive of your website or business. If you optimize your landing pages correctly, visitors should be able to capture the essence of what you are offering at a glance.
With that quick look, you still want them to remember your business, so personal, emotional and highly targeted mental hooks will help build that awareness.