Marketing is an exercise in trial and error. You need to try and try again before you find the perfect balance that will benefit your business and get you first users. So the sooner you try and the more you fail, the faster you will discover things that work.
Starting with your first 1000 users, here’s how to find the best ways to optimize your funnel.
Acquiring First Users
For the first 1000 users, keep the focus on learning about your customers, ways to fulfill their expectations, and what they like and don’t like. Your strategy here is all about hustle and learning about your first users, and you’ll generally tweak your strategies to keep your customers happy. This is a costly exercise, as it’s non-scalable, but it’s essential.
There’s no cost cutting involved at this stage. The goal here is not to have too many product features. Concentrate on consolidating your business against the competition and providing a product that customers want.
Add only one or two features to the product, but whatever you do should be better than your competitors, if you want to attract their customers to your business.
Once your product is launched, you don’t want to spend more time developing new features. The basic features of your product are what makes it sell; concentrate on these core features and improve upon them to enhance customer experience.
Continuously adding new features to a product that’s already selling well is the biggest mistake most startups make.
A big launch just isn’t possible when trick is to start small and test the product with your friends and family. Use their feedback to improve the product, and launch it only when the feedback from a majority of users is positive.
A big launch for a product is imprudent if it’s not great or requires improvements. Jumping the gun on product launch could eventually hurt your business. Harvard Business Review has a great article describing why most product launches fail.
One of the easiest ways to announce yourself is to create a landing page and drive traffic to it. Here the focus needs to be on the core position statements that include headlines, benefits, calls to action, and more.
Test the interest that your landing page generates. Drive traffic to it with AdWords or other paid keywords, which you need to recheck and test.
You need to start doing your groundwork right from the start of your business and identify people in your desired area who are interested in your.
Keep tabs on people who sign up for your services first, do a Twitter search for people who may be interested in what you do, and look on the social media to get in touch with relevant people.
After acquiring first users your strategy is all about hustle and learning. This can be a costly exercise, as it’s not easily scalable, but it’s essential.
Don’t add to many features to your product. Concentrate on core features and improve upon them to enhance customer experience. Consolidate your business against the competition and provide a product that customers want.