Funnel Optimization is your independent source for the latest tips and tricks in acquiring, converting, and retaining customers.
Funnel Optimization is geared toward optimizing your marketing funnel—making your website or app the most effective, best functioning or “perfect” with regard to the marketing funnel.
The marketing funnel is not a new concept, but it has taken on new meaning with internet marketing and constantly evolving technologies.
The funnel is a visualization of the journey of prospective customers within your website or app – beginning with the first impression and continuing until the prospect converts and turns into a paying customer.
What will you learn at Funnel Optimization?
Our goal at Funnel Optimization is to provide resources for you to learn how to optimize your website, apps, and marketing campaigns to acquire, convert, and retain customers.
Most importantly, we will guide you in learning how to focus on the customer.
Is Funnel Optimization for you?
If you fall into one of the following categories, then Funnel Optimization will be highly effective for you.
Small, mighty, and innovative, the startup needs all the help it can get.
Utilize Funnel Optimization to learn the best ways to acquire, convert and retain your first customers and grow beyond that without falling for to gimmicks and fads.
Digital marketers and product marketing managers
Whether you have experience under your belt or are just starting out in the marketing game, the Internet has changed the playbook for everyone and will only continue to do so.
Funnel Optimization gives you a resource that focuses on changes and best practices so you can focus on your campaigns.
Small and medium-sized business owners
Business owners always need more help. As a business owner, you are either are doing everything yourself, or you have learned to delegate to address your weaknesses, but ultimately you still need to know how to optimize your funnel.
Funnel Optimization is the resource where you will find just enough information to understand it, and then decide to delve into it deeper or pass it onto your delegate if online marketing is not your strong suit.
But what do you need to have a successful online presence and the desired conversions?
We will cover it all! From websites with great UI (user interface), UX (user experience), and SEO (search engine optimization) to content strategy, lead generation, landing pages that drive conversions, and marketing campaign optimization.
You might think this is a lot, but just using quantitative data is not enough. Clicks and bounce rate do not rule anymore. We must look beyond those measurements and use qualitative analytics encompassing you and your competitors.
At Funnel Optimization, we’ll cover both looking beyond old data and making continuous improvements to your website, landing pages, and campaigns.
You will learn how to use analytics and other useful tools so you can kickstart your business with us.
Explore Funnel Optimization with us
Digital media and advertising channels:
- Offer a multilevel platform for engagement between customers and brands
- Allow customers an opportunity to connect with brands more directly and at a much faster rate than ever before
We live in a world where thinking, feeling, and doing are neither linear nor do they occur in different phases as experienced by customers. Thinking, feeling, and doing are connected and can happen in any order.
In this world, we need to learn how to make customers equal partners in creating the advertising experience. Come explore that with us.