To reach your potential customers first you have to grab their attention in today’s sea of information. Attention is always the first step in someone’s engagement with your product or service.
There is a traditional marketing model that is used to describe and understand the cognitive process behind making a purchasing decision.
The purchase funnel is a model that focuses on customers; it describes their journey from the first contact with a brand to a buying decision.
The purchase funnel is also often referred to as the “customer funnel,” “marketing funnel,” or “sales funnel.”