Without people who are willing to pay for your product or a service, your startup or business will surely fail.
You might have a great idea, team and business model, but it is execution that will bring you success.
Lead management plays an important role in execution. But before we explain lead management in more details, ask yourself these questions:
- Who is my ideal customer?
- How will I acquire new customers?
- How will I reduce the cost of customer acquisition?
Lead management, or customer acquisition management, is about monitoring the attraction of potential customers through well-planned marketing campaigns and activities for acquisition or conversion.