Acquiring, converting and retaining customers with optimized marketing funnels
People born between 1980 and 2000 are known as millennials. Today, millennials have more purchasing power than any generation before. In recent years, a trend toward growing mobile use and decreasing use of personal computers has emerged.
Studies have shown that about 70% of digital users now access the Internet on both mobile devices and PCs. This represents just one side of the changes that have taken place in the past few years.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics tools can meet your need for a comprehensive and filtered view to help you determine how users utilize digital channels such as the Web, mobile Internet, and social media.
Web analytics tools are not used just for measuring web traffic, but they are also used for business and market research, as well as to evaluate and enhance the effectiveness of websites.
Any traffic that is directed to a website comes from a myriad of sources, from social media, banner ads, conventional advertising, etc., and isn’t uniform or equal.
The level of engagement and knowledge of each source also varies. It is important to take these individual traffic sources into account when you are trying to formulate your strategies for enhancing your conversion rate.
The main objective of your strategies should be to provide maximum value to your users, without neglecting your business objectives.
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