Acquiring, converting and retaining customers with optimized marketing funnels
A sales lead is somebody with a problem that can be solved by a product solution you can provide. So a sales lead can be described as a prospect who wants what you have to offer and leaves a contact detail for you to follow up.
This person might know nothing about you or your product or service or whether the service or product you are offering is indeed what they are looking for. So further action is required from you to establish intent and interest.
“Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.”
This quote by Stephen Covey says it all. If you want to increase sales, it‘s important to optimize the bottom of your funnel, complete deals and record sales to put cash in your bank account. You need to begin with the final aim of your funnel in mind, which is profit.
Internet devices, social networks and information that is available instantaneously have drastically changed the buying process.
Today, the buyer controls the buying cycle much more than the seller controls the selling cycle. The buyer holds all the cards at this table.
Landing pages are the first point of contact on your website for your potential customers. When landing page optimization is done correctly, visitors should be able to capture the essence of what you are offering at a glance.
Landing pages have two primary goals:
To make sure your landing pages are acting in the most effective manner possible and achieving these two goals, perfect your landing page sales pitch and take our landing page optimization health check with these eleven tips.
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