“Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.”
This quote by Stephen Covey says it all. If you want to increase sales, it‘s important to optimize the bottom of your funnel, complete deals and record sales to put cash in your bank account. You need to begin with the final aim of your funnel in mind, which is profit.