Acquiring, converting and retaining customers with optimized marketing funnels
“Begin with the End in Mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen.”
This quote by Stephen Covey says it all. If you want to increase sales, it‘s important to optimize the bottom of your funnel, complete deals and record sales to put cash in your bank account. You need to begin with the final aim of your funnel in mind, which is profit.
Landing pages are the first point of contact on your website for your potential customers. When landing page optimization is done correctly, visitors should be able to capture the essence of what you are offering at a glance.
Landing pages have two primary goals:
To make sure your landing pages are acting in the most effective manner possible and achieving these two goals, perfect your landing page sales pitch and take our landing page optimization health check with these eleven tips.
People born between 1980 and 2000 are known as millennials. Today, millennials have more purchasing power than any generation before. In recent years, a trend toward growing mobile use and decreasing use of personal computers has emerged.
Studies have shown that about 70% of digital users now access the Internet on both mobile devices and PCs. This represents just one side of the changes that have taken place in the past few years.
Any traffic that is directed to a website comes from a myriad of sources, from social media, banner ads, conventional advertising, etc., and isn’t uniform or equal.
The level of engagement and knowledge of each source also varies. It is important to take these individual traffic sources into account when you are trying to formulate your strategies for enhancing your conversion rate.
The main objective of your strategies should be to provide maximum value to your users, without neglecting your business objectives.
Marketing is an exercise in trial and error. You need to try and try again before you find the perfect balance that will benefit your business and get you first users. So the sooner you try and the more you fail, the faster you will discover things that work.
Starting with your first 1000 users, here’s how to find the best ways to optimize your funnel.
© Funnel Optimization
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