Acquiring, converting and retaining customers with optimized marketing funnels
Do you know why 90% of startups fail?
They put their heads down and design, create and launch a great product, but fail to interact with the public and customers.
Then they add more features and improve the product, but don’t get customers, and their business fails.
What they need is to create a marketing funnel and optimize each stage of the funnel to acquire customers.
In order to get the maximum benefit from your funnel, it is essential to carefully craft user experience to ensure that users stay on task and continue to move through the funnel.
This can be done by providing just enough information and options at each stage of the funnel to tweak interest and keep curiosity alive so users will go on to the next stage.
The concept of a marketing funnel is not new, it has been around for a long time, but it has taken on a new meaning in the age of internet marketing.
Nowadays, it is a marketing concept that is related to the journey of your prospective customers within your website, from the initial stages of identifying the problem through to the actual conversion of prospects to paying customers.
Having arrived here, you might ask yourself: What is Funnel Optimization after all?
Product and marketing managers use the term funnel to describe the customer journey through a website or app towards a specific goal. This goal is usually a conversion (e.g. payment for a pair of shoes on Zappos). Moreover, the funnel metaphor refers to the decrease in numbers (typically of potential customers or, in Google Analytics terms, unique visitors) that often accompanies each step of the process.
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