There are two ways to increase your revenue generation via internet marketing. The first is by increasing traffic to your website, which increases sales; the second is by increasing sales with the same amount of traffic.
Conversion rate optimization (CRO) is a process designed to enhance the efficacy of your website or landing page; it eventually helps convert the visitors to your website or landing page into customers. It is a method of optimizing your ads, landing pages and website to increase the rate of conversion.