Definitions Archives - Funnel Optimization

Conversion Rate Optimization: Gathering and Mining Data

There are two ways to increase your revenue generation via internet marketing. The first is by increasing traffic to your website, which increases sales; the second is by increasing sales with the same amount of traffic.

Conversion rate optimization (CRO) is a process designed to enhance the efficacy of your website or landing page; it eventually helps convert the visitors to your website or landing page into customers. It is a method of optimizing your ads, landing pages and website to increase the rate of conversion.

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Perfecting Your Landing Page Sales Pitch

Landing pages are the first impression visitors receive of your website or business. If you optimize your landing pages correctly, visitors should be able to capture the essence of what you are offering at a glance.

With that quick look, you still want them to remember your business, so personal, emotional and highly targeted mental hooks will help build that awareness.

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What Is Lead Qualification and Lead Scoring?

A sales lead is somebody with a problem that can be solved by a product solution you can provide. So a sales lead can be described as a prospect who wants what you have to offer and leaves a contact detail for you to follow up.

This person might know nothing about you or your product or service or whether the service or product you are offering is indeed what they are looking for. So further action is required from you to establish intent and interest.

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Lead Nurturing and Going Beyond Email

Internet devices, social networks and information that is available instantaneously have drastically changed the buying process.

Today, the buyer controls the buying cycle much more than the seller controls the selling cycle. The buyer holds all the cards at this table.

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The Ultimate Guide to Funnel Optimization

Do you know why 90% of startups fail?

They put their heads down and design, create and launch a great product, but fail to interact with the public and customers.

Then they add more features and improve the product, but don’t get customers, and their business fails.

What they need is to create a marketing funnel and optimize each stage of the funnel to acquire customers.

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