Acquiring, converting and retaining customers with optimized marketing funnels
In order to get the maximum benefit from your funnel, it is essential to carefully craft user experience to ensure that users stay on task and continue to move through the funnel.
This can be done by providing just enough information and options at each stage of the funnel to tweak interest and keep curiosity alive so users will go on to the next stage.
Without people who are willing to pay for your product or a service, your startup or business will surely fail.
You might have a great idea, team and business model, but it is execution that will bring you success.
Lead management plays an important role in execution. But before we explain lead management in more details, ask yourself these questions:
Lead management, or customer acquisition management, is about monitoring the attraction of potential customers through well-planned marketing campaigns and activities for acquisition or conversion.
The concept of a marketing funnel is not new, it has been around for a long time, but it has taken on a new meaning in the age of internet marketing.
Nowadays, it is a marketing concept that is related to the journey of your prospective customers within your website, from the initial stages of identifying the problem through to the actual conversion of prospects to paying customers.
To reach your potential customers first you have to grab their attention in today’s sea of information. Attention is always the first step in someone’s engagement with your product or service.
There is a traditional marketing model that is used to describe and understand the cognitive process behind making a purchasing decision.
The purchase funnel is a model that focuses on customers; it describes their journey from the first contact with a brand to a buying decision.
The purchase funnel is also often referred to as the “customer funnel,” “marketing funnel,” or “sales funnel.”
Having arrived here, you might ask yourself: What is Funnel Optimization after all?
Product and marketing managers use the term funnel to describe the customer journey through a website or app towards a specific goal. This goal is usually a conversion (e.g. payment for a pair of shoes on Zappos). Moreover, the funnel metaphor refers to the decrease in numbers (typically of potential customers or, in Google Analytics terms, unique visitors) that often accompanies each step of the process.
© Funnel Optimization
Proudly hosted by DigitalOcean using Cloudways optimized deployment