Acquiring, converting and retaining customers with optimized marketing funnels
In today’s world, where customers are inundated with text sales, emails, tweets or Facebook ads, figuring out how to grab the attention of your customer can be overwhelming.
Where do you even start? This is where a purchase model or funnel comes into play.
Shopping cart optimization is not a one-time task, but an ongoing process. The same is true of checkout pages too.
These may be considered just another step in the purchase funnel, but they are in fact one of the most, if not the most, important parts of the funnel.
Internet devices, social networks and information that is available instantaneously have drastically changed the buying process.
Today, the buyer controls the buying cycle much more than the seller controls the selling cycle. The buyer holds all the cards at this table.
People born between 1980 and 2000 are known as millennials. Today, millennials have more purchasing power than any generation before. In recent years, a trend toward growing mobile use and decreasing use of personal computers has emerged.
Studies have shown that about 70% of digital users now access the Internet on both mobile devices and PCs. This represents just one side of the changes that have taken place in the past few years.
Marketing is an exercise in trial and error. You need to try and try again before you find the perfect balance that will benefit your business and get you first users. So the sooner you try and the more you fail, the faster you will discover things that work.
Starting with your first 1000 users, here’s how to find the best ways to optimize your funnel.
© Funnel Optimization
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