All businesses have a number of metrics that need to be followed and tracked. It is very difficult for e-businesses to discover and understand which key performance indicators (KPIs) are most important in improving funnel optimization.
Most business owners are overwhelmed by the amount of data, give up, and fail to reap the benefits. But tracking funnel optimization KPIs can provide you with insights about business performance. You can then take action to improve your targets and propel your growth and profitability.