Acquiring, converting and retaining customers with optimized marketing funnels
People born between 1980 and 2000 are known as millennials. Today, millennials have more purchasing power than any generation before. In recent years, a trend toward growing mobile use and decreasing use of personal computers has emerged. Studies Continue →
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics tools can meet your need for a comprehensive and filtered view to help you determine how users Continue →
Any traffic that is directed to a website comes from a myriad of sources, from social media, banner ads, conventional advertising, etc., and isn't uniform or equal. The level of engagement and knowledge of each source also varies. It is important to Continue →
Marketing is an exercise in trial and error. You need to try and try again before you find the perfect balance that will benefit your business and get you first users. So the sooner you try and the more you fail, the faster you will discover things Continue →
All businesses have a number of metrics that need to be followed and tracked. It is very difficult for e-businesses to discover and understand which key performance indicators (KPIs) are most important in improving funnel optimization. Most business Continue →